Mike Watt

Director, Executive Producer
Blue Avenue Studios

Mike Watt has spent the last 16 years producing meetings and events all over the world for clients that include Pepsi, Gillette, AVON, PanAm Sat, Estee Lauder, United Technologies, The Gap, Saks 5th Avenue and Duracell at locations from Scottsdale to Singapore, Amsterdam to Aruba, Cairo to Las Vegas. He has created Meeting and Events divisions at his last three companies and also spent 14 years in network affiliate television, creating promotional campaigns, producing commercials and developing marketing strategies for the NBC, FOX, Independent and PBS affiliate stations he worked for.

Before joining American Audio Visual Center, Mike spent more than two decades in Connecticut working as Executive Producer at Sonalysts Film Studios, Innovative Display and Design, TruEvents and Flagship Communications, as well as 16 years in television production and promotion. He is the winner of numerous awards from the Broadcast Promotion Association, the Telly Awards and the ProMax association.

Mac Jeffries

Director, Production and Sales
Blue Avenue Studios

With more than 13 years of experience (and counting) in the live event market, Mac Jeffries relies on a philosophy of fiscal transparency, honesty, and dedication to his partners. His past work as a Technical Director for some of the industries best and brightest has offered Mac a unique perspective and open mind to new technologies and practices.

Mac began his career after a collegiate focus on studio arts and philosophy, designing interactive "sculpture" for galleries and public spaces. Combining original video, audio, and lighting in unique and creative installations, Mac quickly became known for these engaging and provocative spaces. Entering into the AV and live event market was a natural progression after working in a diverse range of markets. He settled in to the large venue production market for corporate, association, and government clients. Certified in several LED and projection products, Mac has engineered multi-image and multi-format productions, from low res LED to ultra High Definition widescreen projection. Starting with American Audio Visual Center in the spring of 2005 Mac became an immediate advocate of "Extreme Customer Service".

Mac has been invited to sit on industry forums by technology leaders, where he is involved in determining the next generation of video management. He has built a reputation for implementing the latest technology and pushing the bar while keeping budget relevant. He has developed strong relationships with several of the industry’s leading conference and meeting professionals.

Emily Bernard

Producer
Blue Avenue Studios

An appreciation for television, film and theater reeled Emily Bernard into the multimedia production industry at a young age. While earning a Bachelor’s degree in Journalism and Mass Communication from Arizona State University, an opportunity to work for a local production company arose. Working as a Producer for a small company for many years, Emily tried to learn as much as she could about every aspect of production; from setting lights to writing scripts and directing shoots. She even dabbled in Public Relations and Corporate Communication.

It was in this position that Emily first worked with American Audio Visual Center as a client. Her career goals and interests evolved and she joined the AAVC team in 2008 as a Media Event Coordinator, working on both video and event production. In 2010 Emily was thrilled to go back to her roots as Producer for Blue Avenue Studios.

For Emily, one of the best parts of this industry is the variety of projects she has been able to work on. She has worked with clients such as Entertainment Tonight, MTV, The Ritz-Carlton, Celebrity Fight Night with Muhammad Ali, the General Services Administration, The Sports Network (TSN), and the Anti-Defamation League.